Keratin straightening with supersonic speed has a place on the market of beauty services. This procedure has become in demand among clients, and masters do not bypass it. The former, quickly and permanently straighten the hair and restore it. The latter increase revenue and turnover. Profit, everyone is in the black!
But in order to qualitatively perform the services of a trimentologist, you need the proper qualifications of a specialist. It is necessary to be trained, to buy keratin compositions, to understand the secrets and subtleties of the technique, as well as to get your hands on it. This article from Brazil Prof experts will help you understand where to start and how to eventually become a master of keratin straightening - a trimentologist.
The first steps of a keratin straightener
Straightening and reconstruction services are divided into several subspecies. In order to get maximum attendance and fill the "windows" for many weeks ahead, it is important to master each of them. The good thing is that they are done with the same tools, just with different compositions and slightly different techniques. And so, the top keratinist should have the following services in their arsenal:
- Brazilian keratin straightening
- Nanoplastic hair
- Restorative and healing treatments for the scalp
- Hot and cold botox treatments
- Laminating
1. Training
The first thing a future specialist does is take courses. Such trainings are held in hairdressing academies and beauty centers. Our school Brasil-Prof is no exception - the list of current webinars and keratin straightening courses look at the section of our website - "training". There are other options, a person independently, by trial and error collects information from the Internet and other public sources, self-trained, starts to work. The result in such cases is usually regrettable. Self-development is fine, but only after a real training, where you will be taught to understand types of hair and where you will practice some models.
2. Procurement of products tools, accessories
Do you have the knowledge? Great! Then we get equipped with the selected cosmetic products. Depending on your financial possibilities, the specialists in the store will help you to choose suitable straightening and healing compositions. If you have a small budget, they usually recommend universal products that can solve several problems at the same time. In the case of a good investment, they will help you decide on a set of necessary products for all the above-mentioned services of the top master. The main thing is to choose high-quality cosmetics for hair, so as not to face the problem of dissatisfied customers. We plan to make money from the procedures, right?
3. Researching supply and demand. The formation of pricing.
Depending on your location, we study the competitors' niche and their prices. We monitor the mapping services: Google Maps, Yandex Maps, 2GIS for the number of beauty salons and hairdressing salons in your city. Then we use hashtags and geolocation on Instagram to study competitors' portfolios and price lists. We structure the collected information and determine our pricing policy. In the regions the prices are lower. In large cities on the contrary. Do not go overboard with the price, so as not to scare away the first customers. Undervalue also should not, otherwise, if you continue to raise the price, it will be difficult to keep existing visitors. Just follow the market rules finding the golden mean.
4. Determining the location of the activity and its preparation
If you have your own beauty studio, great! Add the new service to the price list, tell your customers about the benefits and earn back your investment. Take care of the equipment of the salon room with an extractor fan beforehand. With a high workload and intensive treatments, vapors are actively released, this noticeably reduces the comfort for the master and clients. Those who start at home should take into account this nuance and ventilate the room. In the warm season, "homebrewers" can work on the loggia. There is an option of buying a portable hood with replaceable filters.
- Of the pluses: it can be used both at home and in the salon.
- Cons: it is expensive.
Still, the optimal in the home will be ventilation, and in studios - a stationary ventilation system.
5. Attracting clients
The last, but most important stage of the keratin master is to find the first clients.
Budget way: the use of "word of mouth", posting information on popular message boards, local forums. You can make an agreement with nearby organizations, fitness centers on mutual free advertising. You will be giving out their business cards, and they will be yours.
A way to invest: use targeting, contextual advertising, place banners on billboards near your location, run audio ads in nearby supermarkets and wait for the cherished clientele.
In conclusion:
To become a master of keratin hair straightening and Botox, you need to go through the steps listed above. The company Brasil-Prof will help with the first two steps. We provide the opportunity to go through different training options and purchase the necessary tools for hair straightening.
The remaining 3 points you will have to do yourself, or contact a specialist for help. Remember! With a proper approach, the result will not be long in coming. We wish everyone straight hair and loyal customers.
